The Lite Choice Tour

by Ada on February 3, 2010

Hello everyone, happy Humpday :) I apologize for not posting yesterday, but I’ve been furiously attempting to catch up on the work I didn’t do while in Miami hehe. My eats have been rather lackluster and boring, so I decided to share pictures from a great experience yesterday. A few weeks ago I was contacted by The Lite Choice and offered a tour of one of their stores along with samples of their various products. I’m not gunna lie, I jumped around my apartment upon receiving this email because you all have witnessed my infatuation with the frozen dessert. Before the founding of The Lite Choice (in 2008) I was addicted to Tasti D-Lite and would get one EVERY single day before swim practice. While I still occasionally enjoy Tasti, I feel The Lite Choice far surpasses them in terms of quality and taste.
I got to meet the lovely Claudia, pictured below, who explained the technical and business aspects of the chain. I found this highly fascinating, since I prefer to understand a company’s values before whole-heartedly supporting them.

She shared some interesting info about the company’s founding and the product’s nutrition. All these years I have erroneously deemed it “fro-yo” when technically it is a “frozen dessert” since it does not contain enough fat to be considered ice cream and does not contain the probiotics of yogurt.

A serving of their yogurt contains 80 calories per cup (some flavors slightly more), is certified kosher, low fat and gluten free. They also do not utilize any artificial ingredients or preservatives. I was quite impressed by how many of their flavors were certified organic, which you can distinguish by the green labelling.
Claudia was so generous and offered to concoct a bunch of products for me to sample. An interesting part of The Lite Choice is that they can instantly create ANY flavor of your selection in addition to the flavors they offer that day. This was a dangerous piece of info for me to learn, since now I might get one every day! Out of the selection of flavors, I selected hazelnut, and coconut. I also got to sample the flavors of the day, which included banana pudding, dark chocolate truffle, vanilla, fluffernutter, and caramel. Holy. Yum. All of these flavors were amazing, but my favorites were definitely the hazelnut and caramel. Might I say these tasted better then Haagen-Daz?
To concoct the flavor Claudia simply filled a cup with vanilla soft serve
Added a couple pumps of flavoring
Placed it in the stirrer
And voila! Easy as pie (or as hazelnut soft serve, I should say):)
She also asked me if I had a favorite product of theirs, and I immediately responded with “coffee freeze” which is essentially a coffee milkshake. I may not have mentioned this before, but I am a milkshake fanatic. When I was younger I drank one every single day and never got sick of them. My favorite milkshake flavor is definitely coffee, and this was a fabulous version of one. As I was drinking I wished the cup would never end since it was SO tasty:)
She also whipped up a banana protein shake, which contained the whey form of protein. The shake included vanilla soft serve
organic banana, organic milk, and whey protein.
Off into the vitamix it goes!
Holy yum! The below picture is terribly blurry, but trust me. This bad boy was amazing. I could see it being a great post-run snack between the milk’s calcium, the banana’s potassium, and the whey protein.
The Lite Choice also sells freshly ground peanut butter and almond butter which contain nothing but the nuts.
I got to sample a cup of both and, man, were these tasty. I wanted to add some to my soft serve.
but I didn’t have to since it was already incorporated into one of the flavors. . . fluffernutter! I loved that this flavor did not taste artificial, but like actual freshly ground peanut butter.
They also offer an array of great toppings, with my favorites being the cereal, almonds, and m&ms( for a special treat).
In addition to their famous soft serve, they sell a plethora of bars which come in such interesting flavors as “cookies and cream” and “coffee espresso”. Claudia gave me a huge array to take home, so I look forward to sampling some tonight.
For the colder months they offer hot chocolate, which at 99 cents is such a steal. It tastes like thick, chocolatey goodness rather than the watered-down variety sold at many corner stores. At 130 calories per cup, it also makes for a healthy choice!
Look how cute this cake was! I might have to get one for Valentine’s Day. . .
I love that you can buy individual slices of the cake. since sometimes you don’t want to purchase an entire one.
Mmm more bars and sandwiches
After speaking with Claudia I also learned that the company strives to aid the community by offering special promotions and handing out samples in local schools and gyms. They also plan to work with a diabetes foundation, which will be really great. They extend their generosity even further by providing gift cards and deals through their Twitter and Facebook pages. I highly recommend that you follow them on Twitter and Facebook so that you can score some awesome deals!
Now that I’ve had a tour and learned about the company’s values, I feel great fueling my soft serve addiction with their product. Not only does The Lite Choice possess a superior taste, but the company promotes great values in aiding the environment and local communities. Man, writing this post made me seriously crave some more, I’m going to dip into my freezer supply now;)
Thank you so much, Claudia, for giving me such a great tour! I seriously felt like yesterday was my birthday haha.

{ 14 comments… read them below or add one }

Food Makes Fun Fuel February 3, 2010 at 7:41 pm

That has to be one of the coolest things I've seen. And I'm amazed to hear that so much of what they offer is all-natural! When I come to NYC over the summer, I'm definitely stopping by.

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Jess February 3, 2010 at 7:42 pm

Oh my word. This post is absolutely incredible!! Talk about delicious!!
<3 jess
xoxo

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Gabriela February 3, 2010 at 7:48 pm

So jealous of your tour! There's a Lite Choice a few blocks from my apartment, and I loved going there when it was still warm out! The dark chocolate truffle is my favorite, but now I'm dying to try the fluffernutter!

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marathonmaiden February 3, 2010 at 9:59 pm

gahhh this week has been crazy busy indeed!! but that is just an amazing place! everything looks so yummy :)

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katie February 3, 2010 at 10:00 pm

FUN! Thanks for sharing.

Funny story… I'm going on the tour next week and was going to invite you along! You are my TLC twin:-)

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Missy February 3, 2010 at 10:05 pm

Glad you got the grand tour! It was the best thing ever! I am slightly obsessed lol.

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Kathleen February 4, 2010 at 12:50 am

Sounds AWESOME :)

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lizzy February 4, 2010 at 1:04 am

OH MY GAAAAWSH! this looks like an amazing experience!! hehe! I bet you were one excited girlie to get to sample all these different little sweet treats! WHAT A COOL PLACE!! Are there any in California? ;) I must gooo!!! hehe! I hope you're having a great day chica! xoxo!

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healthyontherun February 4, 2010 at 1:08 am

Ahh that tour looks like so much fun! I wish we had a TLC here.. I'm so jealous of all those amazing flavors!

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Jenna February 4, 2010 at 2:00 am

Omg I wa supposed to do the tour with Claudia as well on Monday but I couldn't make it since I am from mass! That would have been so cool to meet up!
The lite choice looks absoltely amazing and I can't wait to finally try it :)
Jenna

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findinghappinessandhealth February 4, 2010 at 2:05 am

how fun!! that looks awesome :)

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ktbwood February 4, 2010 at 5:03 am

DANG GIRL!!
so jelous of your FRO YO! what a fun tour!

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Jaclyn February 4, 2010 at 7:22 am

MMMM okay, seriously jealous :D I just had red mango for the first time in a whilllllle today and yuuuuUUUUM! i love froyo!!

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Mo Diva February 4, 2010 at 6:53 pm

claudia is amazing! glad you liked the tour- i loved mine as well!

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